Problem
Problem
Reading is a fundamental skill that is essential to our personal and professional growth. However, in today’s fast-paced world, people often find it challenging to make time for reading or stay focused while they read. Young adults and people with busy schedules need more personalized book recommendations so they can allocate time and enjoy reading material that suits their tastes.
Reading is a fundamental skill that is essential to our personal and professional growth. However, in today’s fast-paced world, people often find it challenging to make time for reading or stay focused while they read. Young adults and people with busy schedules need more personalized book recommendations so they can allocate time and enjoy reading material that suits their tastes.
Creative Team
Creative Team
Jasmine Tidd, Nabiha Tasnim, Jenny Zhao, Pia Wolter, Sam Overend
Jasmine Tidd, Nabiha Tasnim, Jenny Zhao, Pia Wolter, Sam Overend
Design Challenge
Design Challenge
How do we encourage users to read consistently? Our challenge was to create a mission-led brand and mobile application that could cater to and help people start making powerful and consistent reading habits.
How do we encourage users to read consistently? Our challenge was to create a mission-led brand and mobile application that could cater to and help people start making powerful and consistent reading habits.
Starting a reading
revolution.
Starting a reading
revolution.
We created an online platform for aspiring readers that
is carefully crafted to make reading more enjoyable.
We created an online platform for aspiring readers that
is carefully crafted to make reading more enjoyable.
Personas
Based on our insights and user research we crafted two user persona's from the responses to our interviews.
User Research
User Research
User Research
Above all, we gained an understanding of what users are looking for from a reading app. We found that the most important aspects often mentioned included: book cataloging, personalized recommendations, community, tracking progress, time scheduling, and reading for enjoyment.
Above all, we gained an understanding of what users are looking for from a reading app. We found that the most important aspects often mentioned included: book cataloging, personalized recommendations, community, tracking progress, time scheduling, and reading for enjoyment.
Above all, we gained an understanding of what users are looking for from a reading app. We found that the most important aspects often mentioned included: book cataloging, personalized recommendations, community, tracking progress, time scheduling, and reading for enjoyment.
Personas
Based on our insights and user research we crafted two user persona's from the responses to our interviews.
Task Flows
From the information we gathered from our user research, we created 3 distinct tasks. These scenarios provided the basis for the next stages of the project.
User Journey Map
Our journey map walks through a scenario where Trevor begins a new book.
Wire Frames
Iterative adjustments were made to our sketches, leading to the final design for our prototyping phase.
Usability Tests
We had 10 participants test out our mid-fi and they were able to give us crucial feedback. We found that while our app was mostly intuitive and easy to use there were minor issues. The participants brought up their confusion with our book ranking system in the onboarding flow, labels for items, as well as the progress page for the app. Based on this feedback we were able to make the appropriate changes.
Visualizing a reading
revolution.
We created an online platform for aspiring readers that
is carefully crafted to make reading more enjoyable.
Visualizing a reading
revolution.
We created an online platform for aspiring readers that
is carefully crafted to make reading more enjoyable.
User Journey Map
Our journey map walks through a scenario where Trevor begins a new book.
Task Flows
Personas
From the information we gathered on our user research, we created 3 distinct tasks. These scenarios provided the basis for the next stages of the project.
Based on our insights and user research we crafted two user persona's from the responses to our interviews.
User Journey Map
Our journey map walks through a scenario where Trevor begins a new book.
Wire Frames
Task Flows
Iterative adjustments were made to our sketches, leading to the final design for our prototyping phase.
From the information we gathered from our user research, we created 3 distinct tasks. These scenarios provided the basis for the next stages of the project.
Wire Frames
Iterative adjustments were made to our sketches, leading to the final design for our prototyping phase.
Usability Tests
Usability Tests
We had 10 participants test out our mid-fi and they were able to give us crucial feedback. We found that while our app was mostly intuitive and easy to use there were minor issues. The participants brought up their confusion with our book ranking system in the onboarding flow, labels for items, as well as the progress page for the app. Based on this feedback we were able to make appropriate changes.
We had 10 participants test out our mid-fi and they were able to give us crucial feedback. We found that while our app was mostly intuitive and easy to use there were minor issues. The participants brought up their confusion with our book ranking system in the onboarding flow, labels for items, as well as the progress page for the app. Based on this feedback we were able to make the appropriate changes.
Visualizing a reading
revolution.
Visualizing a reading
revolution.
Our dynamic visual system pairs bold typography and contemporary accent colours to help elevate our interface design.
Starting a reading
revolution.
We created an online platform for aspiring readers that
is carefully crafted to make reading more enjoyable.